Find revenue problems.
Follow through on the fix.
The Sentinel.
Money leaves a business quietly: a misissued invoice, a silent cancellation, a discount that outlived the deal it belonged to.
How The Sentinel works
The Sentinel is a service for monitoring potential revenue losses and following up on findings. Choose relevant checks, connect the agreed data, and define which actions require approval. Recovery depends on what the records show and what can be resolved.
Not sure where to begin? Run The Assay, our free business check. Already have a problem in mind? Describe it below.
A day in The Sentinel’s feed
Simulated sampleSmall gaps can create
unfinished work.
Unpaid invoices, unused subscriptions, and missed renewals are useful places to examine. Their impact varies by business. Start with your records before deciding what is worth automating.
Revenue Leakage
An invoice goes out wrong, a retry never fires, a subscription stops without ever being cancelled. Each one is small. None of them appears on a P&L, because nothing in the stack is counting them.
Manual Data Errors
Every field copied by hand between two systems is a chance to be wrong, and nobody is measuring how often it is. Teams export, reconcile and rebuild the same numbers every week.
Preventable Churn
A risk alert is only useful when someone reviews it and takes an appropriate next step. Clear follow-up can help your team respond.
Subscription Waste
Seats for people who left. Environments nobody deploys to. Auto-renewals for tools that were replaced two years ago. Nothing fails, so nothing raises its hand.
Spreadsheet Supply Chain
The real system of record is a spreadsheet somebody rebuilds by hand every Monday. It is the most expensive piece of software in the business and it appears on no invoice.
Disconnected Systems
When billing, customer records, and follow-up tasks sit in separate tools, it can be difficult to track what still needs attention.
The scope defines the data to monitor, the rules for escalation, and the evidence needed to count an issue as resolved. A suggested action is not recovered revenue.
Ten areas to monitor.
Choose what fits your business.
Each monitoring area addresses a different part of your operation. The implementation depends on the records available, connections, and actions you authorize. Confirm the checks and escalation rules during scoping.
Invoice Sentinel
Scans AR for unpaid/overdue invoices. Auto-sends intelligent follow-up sequences with escalating urgency and personalized tone. Identifies systemic late payers for credit terms revision.
Subscription Sentinel
Audits ALL SaaS/tool subscriptions. Detects unused licenses, duplicate tools, redundant features. Auto-generates cancellation requests. Tracks renewals and auto-negotiates better rates.
Churn Sentinel
Analyzes behavioral signals: engagement drops, support tickets, payment delays, usage decline. Predicts churn 30-60 days out. Autonomously triggers retention workflows with personalized outreach.
Pricing Sentinel
Compares your pricing vs market benchmarks via competitor scraping. Identifies underpriced products. Simulates price-elasticity impact. Auto-generates pricing update proposals with justification.
Vendor Sentinel
Audits vendor contracts for overcharges, billing errors, contract drift. Detects price increases beyond contract terms. Auto-generates dispute letters and renegotiation emails. Tracks contract expiration cliffs.
Revenue Sentinel
Monitors abandoned carts, unresponded proposals, cold leads. Auto-triggers multi-touch recovery sequences (email + SMS + call scheduling). Identifies upsell/cross-sell opportunities from purchase patterns.
Reconciliation Sentinel
Compare records across agreed billing, banking, and customer tools. Flag mismatches and prepare categories for review; supported connections depend on your setup.
Contract Sentinel
Tracks all contract terms, renewal dates, discount cliffs, SLA obligations. Auto-alerts 90/60/30 days before renewals with negotiation leverage. Identifies auto-renewal traps. Monitors SLA compliance.
Capacity Sentinel
Monitors cloud resources, software licenses, physical inventory, staff capacity. Identifies idle resources and waste. Auto-scales down unused cloud infrastructure. Flags dead inventory for liquidation.
Tax Sentinel
Organize expense records and flag possible categorization issues for your accountant to review. Tax treatment and compliance decisions require qualified professional review.
Build your Sentinel.
Model what it would watch.
Toggle each detector on or off to see what the model assumes it would find. These are assumptions, not measurements: every figure below is your revenue multiplied by an assumed leak rate, and the rate is shown so you can argue with it. Check it against your own books before you believe it.
Enter monthly revenue. Zero is accepted.
Every number above comes out of the assumed rates on this page, not from a client’s books. We have no results to cite yet, and we would rather say so than dress a model up as evidence. The Assay can help frame the questions; validating recovery needs your actual records. Start with The Assay, on your own operation.
A daily briefing.
Illustrated below.
The example below shows one possible briefing format: items needing attention, proposed actions, and results to verify. All names, amounts, and outcomes in the sample are illustrative.
Illustrative total, not a client result.
Ask "What if?"
Explore an illustrative scenario.
Beyond reactive recovery, The Sentinel includes a decision intelligence engine. Use the controls below to explore the built-in assumptions. These scenarios are illustrations, not predictions or financial advice.
Enter monthly revenue. Zero is accepted.
Make the next step measurable.
Review these questions with any provider, including Saffron. Existing software or a simpler process change may already meet the need.
| Question | What to agree |
|---|---|
| What will it monitor? | The sources, fields, checks, and exclusions. |
| What can it do? | The actions allowed and the approvals needed. |
| How will we measure the result? | The starting point, review period, and evidence of actual recovery. |
| What if a connection fails? | The alert, fallback process, and person responsible. |
| What will it cost? | Setup, ongoing service, external tools, and any performance fee. |
Priced against what it protects.
Every engagement starts with a Blueprint ($4,500 fixed, credited in full against your first month), so the scope is written down and priced before anything is deployed. What follows is a monthly retainer, cancellable at the end of any period.
We are not going to tell you it pays for itself. We have no client results to make that claim with, and a firm that quotes a return multiple before it has earned one is telling you something about itself, not about your business.
SMB
- 3 detectors (Invoice + Churn + Subscription)
- Daily Telegram briefing
- Monthly Revenue Health Report
- Up to $500K/mo revenue
- Email support
Mid-Market
- 6 detectors (your choice)
- Daily briefing + client portal
- Bi-weekly autonomy strategy session
- Up to $5M/mo revenue
- Priority support
- Custom integrations
Enterprise
- All 10 detectors + Simulation Engine
- Real-time monitoring (not daily)
- Custom integrations & APIs
- Quarterly executive review
- Unlimited revenue volume
- Performance bonus: 10% above $50K/quarter
- Direct line to the founder, not a support queue
Six places money leaves quietly.
These are examples of issues to investigate, not measured losses in your business. Confirm their relevance and cost in your records before deciding what to automate.
Where does work get stuck?
Answer a few questions in the Assay to explore estimated priorities. A name and email are required for the full written brief.
Free to start · estimates, not a financial audit
Discuss The Sentinel.
Start with the scope.
Tell us about your business and billing tools. We will review the fit, needed connections, scope, and delivery plan before a deployment is agreed.
✓ Enquiry received
Your request has been received for review. We will discuss the fit and next steps with you. This submission does not deploy a system or commit you to an engagement.